Google has recently changed its big G favicon 
into a blue (or is it purple?) colored small letter g. The question is why. I searched on the web and found these probable answers:
- Google maybe wants to be known as the little g and not the big G. Google is perhaps exercising one of its self proclaimed core values “Think and act like an underdog“. At least through its favicon.
- The new google favicon is perhaps an effort to prove Google’s search engine infinity. Read more about this in this article: Google Change Its Favicon.
- The change in favicon might just be a company business trick for Google to attract more people (and perhaps more revenue earning opportunities?). Read Google changed favicon Big G to small g.
Honestly, I believe google changed its favicon for no reason at all. The new favicon is stripping google with an iconic identity (I almost thought I was on a phising site when I first saw the new google icon while checking my adsense account). Maybe the people at google just got tired of the old favicon and changed it to something new. Most bloggers do that with their own site favicons too.
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